To help launch McDonald’s newest Happy Meal toy collection — a mashup of iconic McDonald’s characters and the Minecraft movie — the brand teamed up with Twitch for a special livestream promotion. I was brought on by the team at Sawhorse to design a range of branded graphics for the stream.
Originally conceived as an influencer-led event, the concept evolved over several rounds of creative development into a spotlight on the beloved characters themselves. The final creative leaned into the pixel-packed universe of Minecraft, highlighting their collectible toys and exclusive codes that unlocked in-game activations and special abilities.
Designer: Nicole Wild
Creative Director: Jarrett Lee Conaway
Producer: Jacob Rosenthal
Client: McDonald's
Agency: Sawhorse & Wieden+Kennedy
