I was thrilled to have the amazing opportunity to collaborate with the Hasbro Pulse team, where I led the art direction and execution of the show graphics for PulseCon ‘23. Partnering with my favorite colleague and technical director, Greg Ikens, we transformed CAD files into dynamic 3D sprue-themed assets for Pulse’s biggest brands.
The five-hour live show was produced at Cramer, featuring a massive 40-foot LED wall alongside a smaller LED side setup. Co-hosted by Emily Bader, Thew Adams, and Dan Larson, the event showcased adult fan collectibles from Transformers, Power Rangers, Star Wars, Avalon Hill, Dungeons & Dragons, Magic: The Gathering, Marvel Legends, and G.I. Joe. PulseCon ’23 generated over $7M in toy sales, drew an impressive 227K+ livestream views, and reached over a billion total media impressions.
Below is a link to the full video, along with a mix of stills from the livestream and rendered backgrounds featured throughout the event.
Producer: Kevin Shea
Art Director: Nicole Wild
Technical Director: Greg Ikens
Motion Designers: Nicole Wild & Greg Ikens
Agency: Hasbro Pulse
Studio: Cramer
