I partnered with Conductor and their client, Fanatics, to create content for the massive LED backgrounds in their NBA Championships ads. We had the added bonus of designing a handful of the teams since we were working in real time during the 2024 Playoffs.
Agency: Conductor
Executive Creative Director: Noah Lydiard
Creative Director: Tone Evans
Producer: Tristyn Sackmary
Editor: Tone Evans
LED Motion Design: Nicole Wild
Client: Fanatics
This is how the LED backgrounds were utilized for the final Fanatics NBA Championships 2024 campaign...
These are some alt style frames and what ended up on the cutting room floor...overall it was some really fun design exploration.
