As part of an experimental creative project for CVS, I developed a small holiday social campaign to explore how AI video generation can support scalable digital content. The goal was to thoughtfully leverage emerging AI workflows and highlight how CVS brings the finishes touches to the holidays,
Working across multiple AI platforms, including Runway, Veo 3, Nano Banana, and Midjourney, I generated prompts to achieve cohesive visuals inspired by the charm of needle-felted stop-motion animation. Generated assets were then composited into a unified final piece that felt handcrafted while aligning with CVS’s brand voice.
Because of timeline constraints, the third “Stocking Stuffers” video was outsourced to the creatives at House of Content. I partnered with their team to provide art direction and reviewed the final deliverable to ensure the final piece aligned with the rest of the campaign.
This project positions AI not as an automation shortcut, but as a creative tool, enabling rapid experimentation and new approaches to concept development without compromising craft, storytelling, or brand integrity.
Agency: CVS Health (Heart Haus)
Creative Director: Jane Burre
Writer: Danny McHatton
Editor: Nicole Wild
Motion Design: Nicole Wild
